Table of Contents
- What is full colour ?
- What is a PMS colour ?
- What does DPI mean ?
- I have a file on disk do you accept it ?
- How much do business cards cost ?
- How long will it take ?
- What are your Artwork Specifications ?
What is full colour ?
The easiest way to describe full colour printing would be to remember back
in
the
days
when
we
were
mixing
a
red
paint
with
our
yellow
paint
to
make
orange.
Full
colour
is
the
same
in
principal,
just
a
little
more
high
tech.
It
is
the
process
through
mixing
full
colour
Cyan
Magenta
Yellow
and
Black
(CMYK)
to
give
well
over
16
million
colours
wow
that’s
right
well
over
what
we
can
distinguish
but
just
enough
to
give
us
photo
quality
images
on
for
your
printing.
What is a PMS colour ?
PMS
colours
or
Pantone
colours
are
the
specific
codes
given
to
a
particular
shade
of
a
colour
instead
of
saying
could
I
have
a
dark
blue
but
not
to
dark
or
even
saying
the
red
of
a
Ferrari
is
what
I
want
my
logos
colour
to
be.
Ask
for
a
“Pantone
Colour
Chart”
to
choose
the
colours
you
want
and
no
matter
where
you
reproduce
your
image,
whether
on
another
printed
media
or
part
of
the
world,
the
Pantone
Colour
Chart
model
helps
keep
your
corporate
image
consistent.
What does DPI mean ?
DPI is an acronym for “Dots Per Inch”. Images with a high DPI have a
higher quality; likewise, images with a low DPI have a lower quality.
Text does not have to have the same DPI as a photograph does. So if you
are supplying the artwork your self, take into consideration the
quality of the image to be made and thus set up your files
appropriately.
I have a file on disk do you accept it ?
Yes we do! We accept files that are for a pc, such as Microsoft
office, illustrator Photoshop, Corel draw etc. We prefer Adobe Acrobat
.PDF files for ease of use. Because of the different versions of
programs, when we access your file on our system, there is a
possibility that the formatting could “jump” or change. Because of
this, we insist that you supply all text as curves. Alternatively,
please supply the fonts used in your document. Fonts have different
versions to, and to minimise problems, they should be supplied. This
way, the formatting should remain unchanged.
How much do business cards cost ?
How long
is a piece
of string?
Please feel
free to contact
us and we
will be more
than happy
to discuss
this or any
other printing
issues. There
are several
matters that
would affect
the price
of your cards.
What card
thickness
or stock will
be used? What
type of finish
do you want?
How many sides
will be printed
etc.
How long will it take ?
Upon approval
of artwork, the usual time frame is approximately 5 to 7 working days, but if it
is completed
earlier, we
will inform
you.
What are your Artwork Specifications ?
A beautifully designed project can fall apart if the artwork isn't
set up correctly. To ensure that it is printed exactly the way you
intend, it is important to understand the basics. Here are some terms
that may help:
| | Trim Marks | | | | Marks printed to indicate the final size of a printed piece, and
where the item should be cut to remove excess. | | | | | | | Impositions | | | | In multiple page projects, imposition means the arrangement of pages
so they will appear in proper sequence after press sheets are folded and
bound. In terms of artwork, this means planning spreads from back to
front, e.g. the front cover and the back page are one spread, page two
and the inside back cover make up another spread, etc. | | | | | | | Bleed | | | | Slight variations can occur when pages are trimmed to size.
Bleed provides a margin for error and ensures the colours and images can
extend to the very edge of the trimmed page and no unwanted white edges
will appear. When preparing final artwork, a common mistake is in not
providing the printer with bleed. To provide bleed, extend any image or
coloured box beyond the trimmed size of the artwork. This margin needs
to be at least 3mm thick. | | | | | | | PDF | | | | This
is the
final
step before
sending
your artwork
to the
printer
- and
a very
important
one. We
prefer
artwork
delivered
in PDF
form,
especially
if a quick
turnaround
time is
needed.
Saving
a PDF
distills
and crystallises
your document
- you
are literally
taking
a picture
of it,
freezing
text and
images
into place.
PDF files
are especially
good for
large
documents
full of
images.
Adobe
Acrobat
is the
software
program
that creates
PDF's.
Simply
to view
an Adobe
Acrobat
PDF file
you will
need Acrobat
Reader,
which
is free
from the
Adobe
web site.
To actually
create
PDF files,
you will
need to
purchase
this software
- visit www.adobe.com for more
information. | | | | | | | Embedding Fonts | | | | If you are supplying original artwork (such as Quark or InDesign)
to a printer, you will also need to supply every font file that was used
to create the specific project. Embedding fonts means that you do not
need to supply the fonts. Producing a PDF of your artwork, for example,
can embed the fonts, as long as this option has been selected. | | | | | | | Artwork Checklist | | | | Before sending artwork to us, we recommend you use the “Artwork Checklist” to ensure that all elements have been covered (please note that these are just a few points which need to be addressed). |
| |
